Though Playful Kiss received low ratings in South Korea in the five to seven percent range, it was sold to 12 countries in Asia for approximately US$3,400,000 and developed a strong cult following, having been streamed 70 million times on Viki and earning US$400,000 in ad revenue through online streaming. The Korean series is the third television adaptation of the manga following the Taiwanese It Started with a Kiss in 2005, and its sequel They Kiss Again in 2007. It is based on the Japanese manga Itazura Na Kiss written by Tada Kaoru. ![]() ![]() It aired on MBC from September 1 to Octoon Wednesdays and Thursdays at 21:55 for 16 episodes. ![]() Playful Kiss ( Korean: 장난스런 키스 RR: Jangnanseureon Kiseu (also known as Mischievous Kiss or Naughty Kiss) is a 2010 South Korean romantic-comedy television series, starring Jung So-min and Kim Hyun-joong.
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